Finalist

MAD Awards > Built > Experiential

Firm

Metaverse Group

Entry

L’Atelier, Miami Fashion Week

Platform

Decentraland

Metaverse Group - L'Atelier
Photography by Metaverse Group.

L’Atelier by Miami Fashion Week is the first NFT members-club dedicated to the fashion industry where designers, models, stylists, photographers, and fashionistas can create and build community. To get full access to events in the L’Atelier, owning an official key is essential, which offers benefits in the physical and digital world such as access to fashion events. In addition, the L’Atelier hosts events during Metaverse Fashion Week, providing attendees direct links to purchase virtual goods.


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