Finalist

MAD Awards > Innovation > Digital Twinning

Firm

Journey

Entry

NASDAQ Opening Bell Ceremony

Platform

Core Games

NASDAQ Opening Bell Ceremony by Journey
Photography by Alberto Carrillo-Journey.

Journey leveraged the Core Game Engine that runs on Unreal Engine to create this custom version of a futuristic NASDAQ Market Site. The project was broadcast live on national television and used in real time to transition from the physical opening of the markets to the first bell ringing in the metaverse.


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