common bodega purchases that have been rebranded for Burger Bodega line the shelves in the shop
Owner Abbas Dhanani collected dozens of containers to un-label and rebrand for a New York City bodega effect.

Burger Bodega in Houston Channels the Grit and Glamour of New York

New York City’s multitude of corner delis are legendary. Where else can you get a tasty egg-and-cheese sandwich and a bottle of Tide detergent at 11 PM? Translating his pop-up concept Burger Bodega into a brick-and-mortar destination, influencer turned rest­aurant owner Abbas Dhanani looked to re-create the joy he felt among those cramped yet inviting merchandise isles. He turned to interior architects Han Dang and Vy Truong to bring his vision to life inside a 1,600-square-foot, former fire station, but in Houston.

Born in Vietnam and University of Houston classmates, the 29-year-old cofounders of Very Handsome Studio (the moniker derived from their first-name initials) fine-tuned their concept through Big Apple visits and social media deep dives. The result combines a palette of “ketchup red, mustard yellow, and bodega blue,” Dang and Truong say, with pop art–inspired branded merchandise, neon, and black-and-white upholstery that nods to both graffiti and Dhanani’s Islamic heritage. It’s an urban, multiculti mélange the VHS duo refers to as “umami design essence—an overall balance of something that cannot be easily explained but can be easily understood.”

colorful printed banquette seating at Burger Bodega in Houston, TX
At Burger Bodega in Houston by Very Handsome Studio, banquette backs are upholstered in a custom-printed PVC blend by Contrado.
a neon sign that reads "Bevs"
Powder-coated metal mesh encloses neon station signage.
Burger Bodega's logo of a red b on a yellow pole
Letterset designed the logo.
common bodega purchases that have been rebranded for Burger Bodega line the shelves in the shop
Owner Abbas Dhanani collected dozens of containers to un-label and rebrand for a New York City bodega effect.

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